Use Cases by Industry
While much Macrometa content is about these verticals, PhotonIQ services can support the Akamai CDN in many ways. For more questions or to ask about an industry not listed here, please email us at akamai+verticals@macrometa.com.
eCommerce
eCommerce web and app teams struggle to gain search traffic (especially organic traffic), retention, personalization, cart value, conversions, and revenue. Brands face intense competition and challenges in maintaining high website performance, ensuring data security, and providing personalized shopping experiences across different regions.
Example Use Cases
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Prerendering dramatically accelerates content delivery and SEO efforts, ensuring dynamic and frequently-updated campaign content is quickly indexed by search engines.
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Performance Proxy boosts website speed, conversion rates, and revenue with AI-powered optimization.
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Mobile JS Offload tailors content and promotions to specific regions during flash sales, while staying compliant with GDPR and regional compliance laws.
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Virtual Waiting Rooms prevent site crashes during high-traffic sales events by queuing excess traffic, maintaining site stability and customer satisfaction.
Resources
Advertising for Streaming Media
Targeting is the name of the game in ad strategy for streaming media. Now teams can achieve fast and accurate data insights, and high-performance delivery at scale, all on one converged platform.
Example Use Cases
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Prerendering dramatically accelerates content delivery and SEO efforts, ensuring dynamic and frequently-updated campaign content is quickly indexed by search engines.
-
Performance Proxy boosts website speed, conversion rates, and revenue with AI-powered optimization.
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Mobile JS Offload tailors content and promotions to specific regions during flash sales, while staying compliant with GDPR and regional compliance laws.
-
Virtual Waiting Rooms prevent site crashes during high-traffic sales events by queuing excess traffic, maintaining site stability and customer satisfaction.
Financial Services
Financial institutions must provide personalized, timely customer experiences while addressing data privacy and security concerns. Legacy architectures struggle to meet these demands for real-time data capabilities. There is a better way to leverage existing investments, protect data, and harness real-time insights to exceed customer expectations.
Example Use Cases
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Prerendering dramatically accelerates content delivery and SEO efforts, ensuring dynamic and frequently-updated campaign content is quickly indexed by search engines.
-
Performance Proxy boosts website speed, conversion rates, and revenue with AI-powered optimization.
-
Mobile JS Offload tailors content and promotions to specific regions during flash sales, while staying compliant with GDPR and regional compliance laws.
-
Virtual Waiting Rooms prevent site crashes during high-traffic sales events by queuing excess traffic, maintaining site stability and customer satisfaction.
Resources
Gaming
The eCommerce industry, particularly among enterprise-level, multinational businesses, faces intense competition and challenges in maintaining high website performance, ensuring data security, and providing personalized shopping experiences across different regions.
Example Use Cases
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Prerendering dramatically accelerates content delivery and SEO efforts, ensuring dynamic and frequently-updated campaign content is quickly indexed by search engines.
-
Performance Proxy boosts website speed, conversion rates, and revenue with AI-powered optimization.
-
Mobile JS Offload tailors content and promotions to specific regions during flash sales, while staying compliant with GDPR and regional compliance laws.
-
Virtual Waiting Rooms prevent site crashes during high-traffic sales events by queuing excess traffic, maintaining site stability and customer satisfaction.
Resources
5G Telecom & Wireless IoT
With 5G, geographically dispersed users, and fierce competition, telecommunication providers need to constantly evolve or lose their customers to more agile and innovative competitors. That's why some of the largest telcos are partnering with Macrometa to offer speedy, contextualized and hyper-personalized experiences for their customers on any mobile device.
Example Use Cases
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Network Optimization: Improve the quality of the network itself for the end user by reducing network jitter and latency, giving customers a better experience.
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Real-time Anomaly & Fraud Detection: Identify patterns and enable faster decision-making.
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Predictive Analytics: Powerful data APIs and processing provides new digital experiences with low latency and high data flow rates.