Fingerprint - Basic Demo (PhotonIQ Sandbox)
Welcome to the PhotonIQ Fingerprint Basic Demo page. This platform provides a thorough exploration of the Fingerprint, offering insights into its functionality, integration, and how it benefits end customers. Through this demo presentation, we delve into understanding the essence of fingerprinting, its problem-solving capabilities, and its practical applications in enhancing website visitor identification.
Also, if you haven't used the Sandbox before:
Please look at the Sandbox Basic Demo and then see the Sandbox User Guide for set-up and the Sandbox Service Guide basics, then please feel free to explore the services like Fingerprint below and other demos.
❓If you have any questions or feedback, please reach out to us on our Webex space! (Akamai employees should be able to add themselves by going to https://tapril.akam.ai/webexteams/ and find the "External - Macrometa" space once the bot refreshes the channel list (usually takes about 5 minutes or so).
Video Link
How to set up Fingerprint (initial setup)
Embark on the Fingerprint journey with our comprehensive setup guide, ensuring seamless integration into your systems and maximizing the benefits of dynamic fingerprinting.
👀 Demo Notes
Enhanced Technical Summary:
The demo offers an in-depth look at the PhotonIQ Sandbox, focusing on its ability to streamline development and testing through flexible instance provisioning and management. Key features like dynamic resource allocation, authentication, and access control are covered, showing the Sandbox's capacity to improve operational efficiency and security.
Timeline and Summary of Topics Discussed:
(0:08-1:03: Introduction to Fingerprint
- Overview: We introduce Fingerprint Services, explaining its role in identifying visitors to a website, distinguishing between humans and bots, and its utility in enhancing customer engagement.
- Purpose: This portion sets the foundation for understanding Fingerprint's function in improving visitor tracking and contributing to business insights.
1:06-2:10: Visitor Identification and Bot Management
- Dual Services: Fingerprint is described as providing dual services: identifying human visitors and categorizing bots as either good or bad, each with distinct implications for website interaction and security.
- Bot Categorization: Explained the importance of differentiating between good bots (like search engine crawlers) and bad bots (such as those used in DDoS attacks), and how Fingerprint manages these entities.
2:18-4:12: Demonstration of FPS
- Unique Visitor ID Mechanism: Demonstrated how Fingerprint assigns a unique visitor ID that remains consistent across sessions, including those from incognito mode or VPNs, to ensure accurate visitor tracking.
- Live Demonstration: Tim showed how the visitor ID remains the same across multiple visits, highlighting the service's ability to track visitor behavior consistently.
4:50-6:34: Integration and Use Cases
- Building Block for Advanced Services: Fingerprint's role as a foundational technology for creating advanced functionalities like coupon fraud prevention and dynamic authentication was discussed.
- Practical Applications: Illustrated through a live demo how Fingerprint can be integrated into broader systems to enhance security and user experience.
6:43-7:25: Analytics and Dashboard
- Dashboard Capabilities: Presented the Fingerprint dashboard, which provides insights into traffic trends and device types, showing how the service can offer tailored analytics to meet business needs.
- Device and Traffic Analysis: Tim explained how Fingerprint captures a variety of device types and provides a detailed analysis of traffic patterns.
7:38-9:06: Integration Guidance
- Integration Simplicity: Highlighted the ease of integrating Fingerprint into websites through a simple script and the potential for first-party integration to enhance data accuracy and privacy.
- Control and Flexibility: Emphasized the control end users have over when and how the fingerprinting service is activated, such as through specific user actions like button clicks.
Key Points and Motivation for Fingerprint
- Enhanced Visitor Identification: Fingerprint provides sophisticated mechanisms to identify and track visitors, crucial for personalizing the user experience and understanding customer engagement.
- Effective Bot Management: Differentiates between beneficial and harmful bots, enabling targeted strategies for optimizing SEO and ensuring website security.
- Ease of Integration: Demonstrated the straightforward process of incorporating Fingerprint into a website, highlighting the flexibility and control website administrators have.
- Foundational Technology for Advanced Features: Fingerprint serves as a cornerstone for developing further web functionalities, offering significant scope for innovation and customization.
Functional Features
- Versatile Integration Options: Supports straightforward script inclusion or more complex setups via tag managers like Google Tag Manager, offering adaptability in deployment.
- Event-Driven Activation: Provides the capability to initiate fingerprinting based on specific events, granting administrators control over the data collection process.
Technical Features
- First-Party Integration Compatibility: Advocates for first-party integration to maximize data accuracy and meet privacy standards, with guidance available in FPS documentation.
- Customizable Analytics and Reporting: Offers a powerful API for crafting custom dashboards, enabling businesses to analyze visitor data in line with their specific requirements.